Course Overview

Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skill set are highly valued by employers.

Graduates can pursue career paths in media, marketing, brand management, or public relations. Possible professions include:

market researcher

advertising account executive

media planner

marketing executive

public affairs consultant.

We also work and liaise closely with the Chartered Institute of Marketing (CIM), the leading professional organization for marketers in the UK, and have full recognition of this course from them. This allows exemptions to some of their modules if you choose to become a member, and will help to enhance your career prospects.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

General Eligibility

UCAS TARIFF POINTS:

96-128 points (e.g. A-levels CCC-ABB)

The UCAS tariff score is applicable to you if you have recently studied a qualification that has a UCAS tariff equivalence. UCAS provides a tariff calculator for you to work out what your qualification is worth within the UCAS tariff.

GCSEs:

You will normally be expected to have grade C or grade 4 in GCSE-level English and mathematics.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.