BSc (Hons) Marketing

This three-year undergraduate degree in Marketing at Birkbeck, University of London, will provide you with a thorough understanding of the principles and practices of marketing. You'll learn about consumer behavior, market segmentation, brand management, and the role of digital media in marketing. The course also covers the practical aspects of marketing, such as market research, campaign planning, and implementation. By the end of the course, you will be able to analyze complex marketing problems, develop innovative solutions, and effectively communicate your ideas to both technical and non-technical audiences.

Additional Information

Our Marketing degree is accredited by the Chartered Institute of Marketing (CIM), which means you'll be eligible for CIM membership and can gain professional certification in marketing. Our staff have extensive industry experience, and we regularly invite guest speakers to share their insights and experiences with students.

Unlock Your Potential at Birkbeck - A Leading University in London

Birkbeck is a world-class institution with a long history of academic excellence. Our Marketing department has a strong reputation for research and teaching, and our graduates are highly sought after by employers. Our campus is located in the heart of London, providing access to a wide range of cultural, social, and business opportunities. By studying at Birkbeck, you'll be part of a vibrant academic community with opportunities for collaboration and networking.

Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skill set are highly valued by employers.

Graduates can pursue career paths in media, marketing, brand management, or public relations. Possible professions include:

market researcher

advertising account executive

media planner

marketing executive

public affairs consultant.

We also work and liaise closely with the Chartered Institute of Marketing (CIM), the leading professional organization for marketers in the UK, and have full recognition of this course from them. This allows exemptions to some of their modules if you choose to become a member, and will help to enhance your career prospects.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

UCAS TARIFF POINTS:

96-128 points (e.g. A-levels CCC-ABB)

The UCAS tariff score is applicable to you if you have recently studied a qualification that has a UCAS tariff equivalence. UCAS provides a tariff calculator for you to work out what your qualification is worth within the UCAS tariff.

GCSEs:

You will normally be expected to have grade C or grade 4 in GCSE-level English and mathematics.

20 hours of work permit weekly for international students.