MSc Business Intelligence and Digital Marketing

This course provides students with a comprehensive understanding of business intelligence and digital marketing principles, tools, and techniques. Students will learn how to collect, analyze, and interpret data to inform business decisions, as well as how to create and implement effective digital marketing strategies across various channels. The program covers topics such as data mining, big data analytics, customer segmentation, market research, social media marketing, search engine optimization, and more. By the end of the program, students will have gained the skills and knowledge needed to succeed in a fast-paced and ever-changing business environment.

Additional Information

Our MSc Business Intelligence and Digital Marketing program is designed to provide students with a cutting-edge education that prepares them for careers in a variety of industries, including marketing, data analysis, consulting, and more. Our faculty members are experienced professionals and researchers who bring real-world experience into the classroom. We also offer a range of elective courses and specializations, allowing students to tailor their education to their interests and career goals.

Discover Why Brunel University London is the Perfect Choice for Your Graduate Degree

Brunel University London is a top-tier institution with a strong reputation for academic excellence and innovative teaching practices. Our campus is located in the heart of London, providing students with unparalleled access to networking opportunities, cultural experiences, and potential employers. Our state-of-the-art facilities and resources ensure that students have everything they need to succeed in their studies.

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MSc is a new multi-disciplinary course that explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services. There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail, and education. In fact, its expected that virtually all business sectors will need to address big data and will need skilled people to manage development. Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business. You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

A 2:2 (or above) UK Honours degree, or an equivalent internationally recognized qualification, in a related or non-related subject. Work experience is not required.