MSc Business Intelligence and Digital Marketing

Course Overview

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MSc is a new multi-disciplinary course that explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services. There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail, and education. In fact, its expected that virtually all business sectors will need to address big data and will need skilled people to manage development. Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business. You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

General Eligibility

A 2:2 (or above) UK Honours degree, or an equivalent internationally recognized qualification, in a related or non-related subject. Work experience is not required.

Part Time Work Details

Language Requirement

• IELTS: 6.5 (min 6 in all areas_x000D_ _x000D_ TOEFL: 92 (min 20 in all)