MSc Management with Marketing

This course is designed for students who want to develop their understanding of management principles and practices, while also gaining a comprehensive knowledge of marketing theories and strategies. You will learn how to analyze complex business problems, develop effective marketing plans, and manage successful marketing campaigns. Our lectures are taught by experienced academics and industry professionals, giving you valuable insights into both theoretical and practical aspects of management and marketing.

Additional Information

Our course is designed to provide you with a solid foundation in management principles, as well as specialized knowledge in marketing. You will gain a deep understanding of marketing theories and strategies, including consumer behavior, market segmentation, and brand management. Our students have access to state-of-the-art facilities, including our Bloomberg Trading Floor and the Birkbeck Business School's dedicated marketing lab. Additionally, you will have opportunities to engage with industry professionals through guest lectures, workshops, and networking events.

Unlock Your Full Potential at Birkbeck University of London

Birkbeck University of London is a world-renowned institution for management and marketing education. Our faculty has a strong reputation for research excellence, and our courses are designed to provide you with the skills and knowledge needed to succeed in today's competitive job market. By studying with us, you will gain access to a network of industry professionals and academics who can help you launch your career. Plus, our location in central London provides unparalleled opportunities for networking and internship possibilities.

Drawing upon the Department of Management's areas of research expertise, our MSc Management with Marketing provides a solid grounding in key aspects of business and management while allowing you to specialize through a range of option modules focusing on marketing.

The course examines the essentials of management theory and practice and the core principles and practices of business and organizations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organization and of other types of organizations such as public, not-for-profit, and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behavior, and public relations.

You will then use your critical analysis and independent judgment skills to write a dissertation setting out solutions to complex managerial problems in all types of organizations.

Graduates can pursue career paths in marketing and management in, for example, local and national government, business, and industry. Possible professions include:

chartered management accountant

management consultant

logistics and distribution manager

marketing executive

market researcher

public relations officer.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

20 hours of work permit weekly for international students.