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BA (Hons) Fashion Branding and Communication

Arts University Bournemouth, United Kingdom
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Course Overview

This course is designed to equip students with the skills and knowledge required to create successful fashion brands. Students will learn about branding, marketing, and communication strategies specifically tailored to the fashion industry. They will also gain a deep understanding of the cultural and historical contexts that shape fashion trends and consumer behavior. The course is delivered by experienced professionals with industry connections, providing students with opportunities for internships, placements, and networking. Upon graduation, students can pursue careers in fashion branding, marketing, and communication, or continue their studies through a postgraduate program.

Additional Information

This course is ideal for students who are passionate about the fashion industry and want to learn how to create successful brands. It is also suitable for those who want to pursue careers in marketing, communications, or brand management within the fashion sector. The course is designed to provide a comprehensive understanding of the fashion industry and its many aspects, from design and production to retail and marketing.

Unlock Your Potential at Arts University Bournemouth

Arts University Bournemouth is one of the leading institutions for fashion education in the UK. The university has strong connections with the industry, providing students with access to internships, placements, and networking opportunities. The faculty consists of experienced professionals who are experts in their fields and have a wealth of knowledge and experience to share with students. The campus is located in the heart of Bournemouth, a vibrant and culturally diverse town that provides a unique environment for learning.

Why You Should Study This Course

In this course, youll gain practical skills and explore the thinking behind fashion branding and communication. Youll create images and films, and develop visual identities using the latest creative software. Well also teach you the theory behind everything from creating a narrative for an image to building a global brand identity. Great fashion communication comes about through collaboration. In AUBs creative community, youll have the chance to do just that. Youll be introduced to, and work with, students on other BA (Hons) courses, including Fashion, Commercial Photography, Textiles, Film Production, and Make-up for Media and Performance, so the opportunities are limitless to apply your skills and collaborate. According to the British Fashion Council, the UK Fashion Industry supports 797,000 jobs. With a degree from AUB, you will also make your own unique mark in this exciting space.

General Eligibility

We recognize that everyone has different skills, portfolios, and experiences, so what we look for is potential through a broad range of work that expresses the scope of your creative experiences and shows evidence of inquiry and experimentation. Due to Covid-19 and the need for social distance, we will not be able to offer on campus interviews to applicants this cycle. For courses that require a portfolio review or an audition, the Admissions team will be in touch with you and request a digital portfolio or audition. We will hold Offer Holder days in Spring and invite applicants to visit the campus and meet the course team, or if you are unable to visit us you will be able to attend a virtual Offer Holder Day.

What You'll Study

1 Level 4 (first year)
Exploration Through the journey of the course, you’ll experience challenges and new possibilities whilst seeking innovative solutions to concept origination, application and final outcomes. On this course, you’ll develop key skillsets which will underpin and inform your professional growth and develop your sense of place in the industry. You’ll critically reflect on the study of fashion branding and communication from the beginning of the course, with historical design studies and academic theory are embedded across the two terms. These two units define through investigation and experience the range of possible practices and areas of study you may want to engage with as a fashion communicator during your time on the course. At the end of your first year, you’ll create an individual project concept which may involve aspects of collaboration, where you’ll begin to define strengths and specialist choices through the production of a publication or digital equivalent that embeds the core skills learned in the first two terms. The Level 4 journey will not only shape your experience through learning new skills and knowledge, but will identify your strengths, interests and areas of specialisms, as well as introducing you to professional practices. It will also ensure that you engage with a broad range of experiences, which will support specialist decisions in the future.
2 Level 5 (second year)
Innovation During your second year, you’ll be able to undertake a UK or international work experience placement or take part in an AUB in-house ‘Live Project’ with a current brand or design company. Both options will help prepare you for the professional world by giving you firsthand experience of commercial businesses and the expectations around professional industry practice. You’ll also undertake a trip to a major fashion capital that will broaden your professional experiences and networking skills. You’ll develop a critical understanding of consumer awareness and market diversity, whilst directly informing focused communication development and market analysis. You’ll engage with distinct and challenging research methods and visual communication, while at the same time preparing for a professional role in industry. You’ll be encouraged to question existing practices and look for new solutions, exploring diversity, niche market opportunity and develop empathic consideration for the local and global fashion industry. You’ll develop a portfolio of visual and written material to promote yourself in your continued professional development. You’ll produce a written document, in the form of an article or editorial piece or whole publication, with supporting collaborative images which embed your design philosophy and narrative.
3 Level 6 (third year)
Application In your final year, you’ll undertake Final Major Project units relevant to your desired future career or postgraduate study. Your Project will be appropriate for Graduate Fashion Week, relevant exhibitions and related fashion events. Where possible, you’ll have the opportunity to be involved with exhibitions or events in the Bournemouth locality, Graduate Fashion Week or produce a publishable branding and communication outcome. In the first term, you’ll also produce either a dissertation, or a focused business proposal, in which you demonstrate an advanced range of research and writing skills. You’ll also undertake a Personal Branding unit, preparing you further for your career by developing a professional portfolio of your best work, along with supported learning around CV, role application, personal presentation, interview techniques and further engagement with the industry. Ultimately the final year requires you to define the final direction of your theory and practice. It encourages you to be focused and innovative. You'll graduate with the knowledge, understanding, professional skills and creative agility necessary to further develop your specialist practices, in professional environments. We actively encourage you to form collectives and start-up businesses, organise events, complete internships, enter competitions and work collaboratively.

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79
Academic IELTS or UKVI IELTS 6.0 overall with at least 5.5 in each band.

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