BA (Hons) Fashion Buying with Marketing

This course is designed for students who are passionate about fashion and want to learn the skills required to succeed in the dynamic and competitive world of fashion buying. Students will gain a deep understanding of the fashion industry, including trend forecasting, product development, and supply chain management. They will also learn how to create effective marketing campaigns to promote fashion brands and products. The course is taught by experienced professionals with extensive knowledge of the fashion industry, providing students with practical insights and real-world examples. With a strong focus on professional development, students will have the opportunity to gain work experience through internships and placements, giving them a head start in their future careers.

Additional Information

Students will have access to state-of-the-art facilities, including fashion studios, marketing suites, and digital media labs. They will also benefit from guest lectures and masterclasses given by industry experts, providing valuable insights into the latest trends and innovations in the fashion industry. The course is designed to provide students with a comprehensive understanding of the fashion buying process, from product development to retail management. With a strong focus on creativity and entrepreneurship, students will be well-prepared for careers in fashion retail, marketing, or brand management.

Unlock Your Potential at De Montfort University: A Leading Institution for Fashion and Retail Studies

De Montfort University is one of the leading universities for fashion and retail studies in the UK. The university has a strong reputation for producing graduates who are highly sought after by top fashion brands and retailers. With state-of-the-art facilities, expert teaching staff, and a vibrant student community, De Montfort University provides the perfect environment for students to develop their skills and knowledge in fashion buying and marketing.

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.

You will study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You will also cover report writing, data selection, presentation and critical analysis.

Develop the practical skills needed to take on the challenges of our rapidly evolving industry, focusing on the shift in consumer demand from high street to online shopping. With an emphasis on sustainability and social responsibility, we aim to give you the tools you will need to drive innovation at all stages of the buying process.

We welcome applicants from a range of backgrounds.

• Art and Design Foundation or

• 112 points from at least 2 A ‘levels 

•  BTEC Extended Diploma DMM

• International Baccalaureate: 26+ Points 

Plus five GCSEs grades 9-4 including English Language or Literature at grade 4 or above.

• Pass Access with 30 Level 3 credits at Merit and GCSE English (Language or Literature) at grade 4 or above

We will normally require students to have had a break from full time education before undertaking the Access course.

• We also accept the BTEC First Diploma plus two GCSEs including English Language or Literature at grade 4 or above

20 Hours of Work permit weekly for international students.