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BA (Hons) Business and Management and Media Communications

Bath Spa University, United Kingdom
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Course Overview

This course combines the study of business and management with the skills and knowledge required for a career in media communications. You will learn about the principles of business and management, as well as the practical application of media communications theories and practices. This course is ideal for students who are interested in pursuing a career in either business or media communications, or those who want to gain a broad range of skills that can be applied across multiple industries.

Additional Information

Students on this course will have access to state-of-the-art facilities, including our Media Centre and Digital Hub. These facilities provide students with the opportunity to develop their skills in video production, audio editing, and graphic design, as well as learn about the latest trends and technologies in media communications.

Discover the Best of Business and Media Communications at Bath Spa University

Bath Spa University is a top-tier institution that offers a supportive learning environment and excellent teaching. Our faculty has extensive experience in both business and media communications, and are dedicated to helping students achieve their full potential. Additionally, Bath Spa University is located in the picturesque city of Bath, which provides easy access to a wide range of cultural and industrial opportunities.

Why You Should Study This Course

As a graduate of our Business and Management and Media Communications degree at Bath Spa, you’ll develop practical skills in marketing, creative strategy, public relations (PR), innovative solution-finding (design thinking), and social media management – through the lens of inclusive and sustainable business futures.

Over the course of your studies, you'll have the flexibility to choose four optional modules in areas that are of particular interest to you, on topics such as leadership, events management, immersive marketing, and social media ethics. You can also bring in modules from areas outside of this course if you want to explore issues around a particular theme. For example, you could work with students from across the University in areas such as music, fashion, and festival production.

You’ll bring together your social and commercial awareness with your deep-rooted knowledge of business and media, to work on campaigns, business and strategy reports, podcasts, and videos with our industry partners.

General Eligibility

  • Indian students with 65% marks at Grade XII / Pakistani students with 70% marks at Grade XII

  • A Level – Grades BCC

  • Accredited Prior Learning equivalent to Year 1 and Year 2.

  • Other equivalent qualifications from EduQual/BTEC with Merit.

  • Copy of latest school credentials

  • Passport copy

  • Emirates ID (if any)

  • Visa Page Copy

  • Passport Size ID photo

Successful completion of one of the following:

  • A recognized post-secondary course.

  • University preparation (foundation) studies.

  • One year of study at a recognized tertiary or higher education institution.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Gain a broad understanding of today’s business and media environments – trends in commercial thinking, audience and consumer research, the importance of data in business, and issues such as gender, diversity and identity in today’s media industries. You’ll learn to think differently about business and media alike, which lays the foundation for you to innovate in your second and final years.

2 Year 2

Focus on the inner workings of businesses and advertising and communications practices. Choose from a range of modules in areas such as festivals, events, marketing, entrepreneurship, human resource (HR) management, law and accounting. You’ll learn online influencer and branding practices, identifying opportunities to revolutionise how media creators communicate with audiences. You’ll also learn web design skills and start to adopt business techniques to solve problems.

3 Year 3

Look ahead to your life after graduation. In your final year, you’ll work beyond the borders of the University, focusing more on practical applications for your business and communication skills. Depending on your module choices, you may choose to work directly with an employer on a business challenge, create and launch a creative project such as a festival or event, or develop and pitch a business plan. You’ll also get to join The Studio, our innovation hub for creative media technology, and Immersive Promotion Design, our in-house immersive marketing company.

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

A mandatory English Language Test by Bath Spa University UK conducted in the Bath Spa University Academic Center RAK Campus; or IELTS (Academic) test results in an overall score of 6.0, a minimum score of 5.5 for each skill/band.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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