Panoramic collage of university campus architecture

BSc(Hons) Business & Digital Marketing

Falmouth University, United Kingdom

Save

Course Overview

During a degree focused squarely on the future marketplace, you’ll work collaboratively on real projects to explore innovative, sustainable, ethical business and marketing practices in the digital realm.

From developing complex problem-solving skills to navigating consumer psychology and digging deep into big data to understand the ethics of your practice, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind the practical, real-world issues you address
Develop your planning, pitching and presentation skills for impactful communication
Work on live briefs, building your industry network
Be guided by industry-connected and research-active staff
Collaborate with digital innovators across the region, including company founders in our award-winning Launchpad programme
Study on a course accredited by the Chartered Institute of Marketing

General Eligibility

All applications are considered on merit, and we welcome applications from all subject backgrounds, including science, technology, engineering, mathematics, the arts or humanities.
Course route Entry requirements
BA/BSc(Hons) three-year degree 104 – 120 UCAS Tariff points
BA/BSc(Hons) with placement year 104 – 120 UCAS Tariff points

Part Time Work Details

Twenty hours of work permit weekly for international students.

What You'll Study

1 Year 1

•Market Intelligence
•Present and Future of Marketing Communications
•The Art of Strategy
•Decision Making and Consumer Behaviour
•Design Thinking
•Navigating Uncertainty

2 Year 2

•Complex Problem-Solving

•B2B and the Marketing Ecosystem

•Intelligent Brand Building

•Demonstrating Sustainability

•Financial Insights

•Collaborative Project: Marketing in Digital Environments

3 Year 3

•Creative & Ethical Leadership

•DataLab: Generation, Analysis, Iteration

•Consumer Psychology and Emotion by Design

•Crafting Your Future: Professional Practice and Research

•Social Action Project

Language Requirement

IELTS5.5
TOEFL59
PTE50
Duolingo69

For applicants whose first language is English, we require you to have or be working towards GCSE English Language Grade 4 (C) or equivalent.

If English is not your first language, you must meet the same standard, equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. In addition, we accepted a range of in-country equivalencies and approved tests.

Additional Information

Placement year (optional) You can take an optional placement year after your second year on a three-year programme. You’ll be responsible for finding your placement with support from the RealWORKS employability team. Choosing this option will enhance your industry experience and skills while studying. How you’ll study during your placement year You’ll spend time working as part of a business or organisation in a professional context. This can be in one role or up to three and must be for a minimum of 24 weeks. You’ll develop in-demand workplace skills, deepen your insight into the industry and grow your network of contacts, which could help you get ahead in your career after graduation. Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to provide evidence of your experiences, the skills you’ve learned and your professional growth.

Programme Information

Course CategoryBusiness Administration and Management

Course LevelUndergraduate

Awarding BodyFalmouth University

Campus NamePenryn

DurationFull-time, 3 years, Placement year, 4 years

Available IntakeJanuary, September

IELTS Score5.5

Apply Now

Similar Courses

Other programmes you might be interested in.