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BA (Hons) Events Management

Cardiff Metropolitan University, United Kingdom
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Course Overview

The BA (Hons) Events Management course at Cardiff Metropolitan University provides students with a comprehensive understanding of the events industry, including event planning, management, and marketing. Students will learn how to organize and manage events from concept to completion, as well as how to promote and market events to attract participants. The course covers topics such as event operations, budgeting, and risk management, as well as the legal and ethical considerations of events. Graduates of this program will be prepared for careers in event planning and management, as well as related fields such as marketing and hospitality.

Additional Information

Cardiff Metropolitan University is located in the heart of Cardiff, providing students with access to a vibrant city filled with opportunities for networking and internship experiences. The university has strong industry connections, offering students the chance to engage in practical projects and collaborate with professionals in the events field.

Unlock Your Potential in Events Management at Cardiff Metropolitan University

Cardiff Metropolitan University is an excellent choice for students pursuing a degree in Events Management due to its location and industry connections. Cardiff is a thriving city that hosts numerous events throughout the year, providing students with ample opportunities for hands-on experience. The university's staff have extensive knowledge and experience in the events industry, offering students the chance to learn from experts in the field.

Why You Should Study This Course

Having a long history of successful alumni and being placed in Cardiff as an events city, we are uniquely placed to provide our students with opportunities to gain experience across all sectors of the industry. From the moment you arrive our academic team and careers service will do their utmost to provide you with opportunities to enhance your employability and achieve your career ambitions.

We have a dedicated employability lead within the Department who brings in employers offering placement schemes to students and assists students seeking internships and placements. We also have a Careers consultant for the School of Management as part of the wider Careers Service, which is open to both existing students and recent graduates. This team combined provides a range of careers events including careers fairs and forums and support including employability talks and workshops. Cardiff School of Management is also home to the Centre for Entrepreneurship Cardiff Metropolitan University's dedicated department for supporting and encouraging entrepreneurship amongst students and graduates.

Graduating from our Events Management course you should have a management qualification and an outstanding CV that will provide excellent career and employment prospects in all areas of the events industry, including festivals, conferences, exhibitions, corporate hospitality, sports, fundraising, sponsorship, experiential marketing and more.

Our Events Management graduates have secured employment in a range of organisations across the private, public and voluntary sectors from international venues and events companies, to hotel chains and tour operators, major sponsors and sporting events, to local authorities, charities and private sector organisations too.

General Eligibility

Minimum three A levels to include Grades CCC. No specific subjects are required. Welsh Baccalaureate – Advanced Skills Challenge Certificate is considered a third subject.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Event Experience and Design 

  • Events in Society 

  • Professional Practice for Events

  • People Development Within Organisations

  • Marketing for Tourism, Hospitality and Events

  • Revenue, Costing and Budgetary Controls

2 Year 2

Compulsory modules:

  • Live Event Management 

  • Large-Scale Event Planning 

  • Research Design in Practice

Compulsory optional modules (pick at least one):

  • Consumer Behaviour for Tourism, Hospitality and Events

  • People Management for Tourism, Hospitality and Events

  • Business Start-Up and Entrepreneurship

  • Optional Modules:

    • Summer Work Placement

    • Social Change and (In)Equalities

    • Technologies for Tourism, Hospitality and Events

3 Year 3
  • Compulsory modules:

    • Sustainability and Ethics in Events

    • Innovations in Live Events

    • Strategic Leadership and Change Management

    • Dissertation* / Enterprise Project* / Consultancy Project  or Independent Study

    Optional modules:

    • Marketing Communications in the Digital Age

    • Employee Resourcing and Volunteer Management

    • Leadership and Professional Development with Mentoring

    • Resort and Stadia Management 

    • Gastronomic Tourism

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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