MSc Marketing Management (Digital)

• Leadership Essentials: The unit aims to provide a critical understanding of leadership theory and practice through developing your leadership skills. You will develop greater self-awareness through reflexivity and working with teams, combined with theoretical knowledge, including emotional intelligence, resilience, and well-being.

• Marketing & Strategy: You will explore and analyze the premise that to be successful, organizations need to understand their customer’s requirements and seek to achieve organizational objectives by satisfying their customer’s needs and wants.

• Omnichannel Strategy & Supply Chain Management: In this unit, you will apply the operational, managerial, and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.

• Marketing Communications & Brand Management: The unit will examine the key issues and challenges in marketing communications and branding. It will cover strategic matters of integration and planning and the tactical considerations needed to execute relevant marketing communications campaigns that meet consumers’ needs.

• Sustainability & Social Marketing: Sustainability and social marketing examine current trends in marketing theory and practice that result from changes in the business environment, technology, and organizations.

• Digital Marketing: You will be introduced to various digital marketing concepts underpinned by the digital marketing planning process, including analysis, planning, implementation, and control. Emphasis will also be placed on evaluating the effectiveness of various digital marketing tools.

• Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.

You can undertake a 30-week placement at the end of the course, providing an opportunity to apply your acquired knowledge and skills in the workplace. You are required to find your post; however, our Careers & Employability Service and your faculty placements office are on hand to support you.

The placement is intended to foster personal and professional development and help you connect academic learning and the working world.

You should consider how management theories can be used and if management in the industry could be improved. The transferable skills developed will enhance your performance as an employee and manager in your future career.