MSc Marketing Management (Digital)

Course Overview

• Learn about a range of digital marketing concepts underpinned by the digital marketing planning process, including analysis, planning, implementation, and control 

• Confidently evaluate the effectiveness of various digital marketing tools  

• While specializing in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications, and branding 

• Develop your leadership and management skills to become a competent and successful manager

• Choose to complete an optional 30-week work placement in a marketing-related role to enhance your employability further. 

General Eligibility

The standard requirements for embarking upon a postgraduate taught degree are:

• A bachelor's Honours degree with 2:2 in any subject or equivalent.

Part Time Work Details

20 hours per week

Language Requirement

• IELTS (Academic) 6.0 with a minimum of 5.5 in each component or equivalent.