Course Overview

The Diploma in Professional Digital Marketing gives you the knowledge, skills, and understanding at the management level to take a strategic approach to market planning. By understanding the critical digital marketing techniques required to integrate digital solutions into the marketing plan, you will be able to interpret relevant insight and make informed strategic decisions. As part of the delivery of the CIM Level 6 Digital Diploma in Professional Marketing, you will be taught by specialist marketers with practical experience in the industry, business, and commerce in the private and not-for-profit sectors. In addition, theIn addition, the syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment, making this an extremely relevant qualification.

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Loughborough College for the excellent standard of results achieved for assessments submitted in the March 2013 assessments session for the Delivering Customer Value through Marketing unit of the CIM Level 6 Digital Diploma in Professional Marketing.

General Eligibility

One or more of the following is required to gain entry onto this qualification:

• CIM Level 4 Certificate in Professional Marketing qualification

• Any relevant Level 4 qualification

• Foundation degree in Business with Marketing

• Bachelor’s or Master’s degree from a recognized university/college, with at least one-third of credits coming from marketing content (i.e., 120 credits in Bachelor’s degrees or 60 credits in Master’s degrees)

• Professional practice (suggested two/three years marketing in an operational/strategic role) plus diagnostic assessment onto Level 6.

Part Time Work Details

20 hours per week

Language Requirement

• N/A