BA (Hons) Fashion Buying and Brand Management

This course is designed for students who are passionate about the fashion industry and want to develop a deep understanding of fashion buying and brand management. You will learn how to identify and select fashion trends, create buying strategies, manage brands, and develop marketing campaigns. The course covers various aspects of the fashion industry, including product development, merchandising, visual merchandising, and retail management. By the end of the course, you will have gained the skills and knowledge required to pursue a successful career in the fashion industry.

Additional Information

This course is ideal for students who want to work in the fashion industry, particularly in areas such as buying, merchandising, marketing, and brand management. The course covers both theoretical and practical aspects of fashion buying and brand management, providing students with a comprehensive understanding of the industry. Students will have access to state-of-the-art facilities and equipment, including digital fabrication labs, textile analysis software, and retail simulation suites.

Leading Fashion Education at Cardiff Metropolitan University

Cardiff Metropolitan University is renowned for its excellent reputation in the field of fashion. The university has a strong industry network, with many successful alumni who have gone on to work in leading fashion companies. The course is taught by experienced academics and industry professionals, providing students with valuable insights into the fashion industry. The university's location in Cardiff also provides easy access to the vibrant fashion scene in Wales, offering students numerous opportunities for internships, networking, and career development.

Fashion Buying and Brand Management is a dynamic and fast-moving career choice. With new technologies and social communication media on the rise, the skills covered within this programme are more in demand than ever. During this course, you will develop the key skills and understanding required for the fashion business. On successful completion of the course, you will have the skills to gain a position in fashion buying and brand management, putting your skills to use in positions in buying, merchandising, sourcing, product development, trend research, product management, marketing, brand development and management and more.

This course has been designed in conjunction with the CIM in order to provide you with an opportunity to gain exemptions from your professional qualification. You will also be able to join our CIM student chapter which encourages all students to engage in our marketing learning community through organising organising key speakers and managing marketing-focused events. Incorporating dynamic speakers and helpful networking events will enhance your learning experience.

Minimum three A levels to include Grades CCC. No specific subjects are required. Welsh Baccalaureate – Advanced Skills Challenge Certificate is considered a third subject.

20 Hours of Work permit weekly for international students.