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Master in Digital Content Strategy

Barcelona Technology School, Spain
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Course Overview

Created to address growing demand for data-informed communication managers, the program offers training grounded in modern strategy frameworks. Key milestones include standard project sprints with corporate partners, direct guidance from media leads, and real-world testing of campaign performance. Students build a portfolio covering content architecture, search visibility, paid placement, and audience conversion methods. The curriculum grows alongside industry developments, preparing graduates to manage content operations across international tech firms, creative agencies, and scaling start-ups.

General Eligibility

Applicants must hold an official undergraduate degree (Bachelor's degree or equivalent) from an accredited university. Professional experience in marketing, communication, media, or design is beneficial but not strictly required.

Application process steps:

  1. Online application form submission.

  2. Uploading of CV/LinkedIn profile, academic transcripts, passport copy, and a personal statement regarding future industry goals.

  3. Admissions interview with the academic panel.

Partial merit-based grants, Women-in-Tech grants, and regional background grants are available to reduce tuition costs. Early application is recommended as financial support allocations are limited per intake.

Part Time Work Details

International students holding a Spanish student visa can work up to 30 hours per week, provided work hours do not overlap with scheduled classes.

What You'll Study

1 Year 1
  • Foundations of Digital Content Strategy  
  • Content Design & User Experience (UX)
  • Social Media & Influencer Marketing
  • Inbound Marketing & SEO
  • Paid Media & Search Engine Marketing (SEM)
  • Audiovisual Content Creation
  • Generative AI for Content
  • Analytics, Data Insights & KPIs

Language Requirement

  • IELTS6.5
  • TOEFL80
  • PTE60
  • Duolingo110

Classes are conducted entirely in English. Candidates must demonstrate English proficiency through one of these accepted assessments:

  • IELTS Academic: Minimum score of 6.0 - 6.5

  • TOEFL iBT: Minimum score of 80

  • PTE Academic: Minimum score of 58 - 60

  • Duolingo English Test: Minimum score of 105 - 110

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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