Course Overview

Based in Strathclyde Business School’s highly acclaimed Department of Marketing, the course curriculum draws on leading academic experts across the Business School. The course also benefits from the University's established relationships with industry and industry partners' involvement in the programme's development and delivery. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practices and specialist skills to develop your career in digital marketing.

The eMarketing in Practice class is developed and delivered with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media and emerging media.

The extent of industry collaboration and involvement in our Digital Marketing Management programme makes it an exceptional choice for your career progression.

In the Digital Transformative Project, you'll participate in a Digital Marketing Clinic where local businesses present their digital marketing challenges and operational issues. You'll assist a company in developing a formal solution via a digital transformation plan.

General Eligibility

Academic requirements

Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business.

Business-related degrees should include a significant marketing component.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.5 with no individual score lower than 5.5.