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BA (Hons) Public Relations and Media

Canterbury Christ Church University, United Kingdom
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Course Overview

This course provides students with a comprehensive understanding of the principles and practices of public relations and media. You will learn how to create and implement effective communication strategies, manage crises, and measure the impact of campaigns. With a focus on real-world applications, you will develop the skills and knowledge needed to succeed in this dynamic field.

Additional Information

This course is ideal for students who are interested in pursuing a career in public relations, media, or communications. You will have access to state-of-the-art facilities and equipment, including our in-house television studio and radio broadcasting room. Our teaching staff have extensive experience in the industry and will provide you with personalized support and guidance throughout your studies.

Discover the Unique Opportunities of Canterbury Christ Church University

Canterbury Christ Church University is an excellent choice for students pursuing a degree in public relations and media. Our location in Canterbury provides access to a rich cultural heritage and historical landmarks, as well as opportunities for networking and internships with leading companies in the industry. Our faculty has a strong reputation for research and teaching excellence, and our graduates are highly sought after by employers.

Why You Should Study This Course

Explore the world of social media and learn how to use your creative and digital skills to influence audiences on behalf of your clients.

You’ll be taught by expert tutors, industry professionals, and guest speakers as well as benefitting from our ‘learning-by-doing’ approach.

Our degree is fully accredited by the Chartered Institute of Public Relations and benefits from Partner University status with the Public Relations Consultants Association (PRCA).

Successful graduates are equipped to enter a range of roles across the creative industries sector.

There is a wide range of jobs in PR, social media, marketing, digital marketing, press and publicity, event management, corporate communication, research and customer insight, media planning, and customer service in addition to wider graduate roles in retail, education, the civil service, public and voluntary sectors. Increasingly graduates opt to apply their entrepreneurial skills and develop their own businesses.

General Eligibility

A Levels: BBC

BTEC: DMM

Access: 15 Distinctions and 30 Merits 

International Baccalaureate: 29 Points

Combinations: A combination of qualifications totaling 112 UCAS points

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Core module:

  • Introduction to Public Relations

  • Professional Practices

  • Media Production 1

  • Media Meanings and Messages

  • Research Skills

  • Media Audiences

2 Year 2

Core module:

  • PR: Campaign and Planning

  • Researching Media and PR

  • Media Industries

  • Publishing Practices

Optional module:

  • Advertising and Branding

  • Media Production 2

  • Global Experience

  • Social Media in Context

3 Year 3

Core module;

  • Professional Work-Based Learning

  • Individual Research Project (20 or 40 credits)

  • Advertising and PR Practices

Optional module:

  • Media Production 3

  • Social Media Practices

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS 6.5 or equivalency – with no less than 5.5 in any element.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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