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BA (Hons) Media Communications

Bath Spa University, United Kingdom
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Course Overview

This course provides a comprehensive understanding of media communications, exploring the theoretical and practical aspects of creating and disseminating messages through various channels. Students will learn how to analyze media texts, create content for different platforms, and evaluate the impact of media on society. The course covers topics such as advertising, public relations, journalism, digital media, and cultural studies, providing a broad foundation for students to pursue careers in media-related fields.

Additional Information

This course is designed for students who are interested in pursuing a career in media communications. It provides a mix of theoretical and practical learning, with opportunities to work on real-world projects and collaborate with industry professionals. The course also offers a range of elective options, allowing students to specialize in areas such as social media marketing, video production, or multimedia journalism.

Discover the Perfect Blend of Practical Learning and Industry Partnerships at Bath Spa University

Bath Spa University is an ideal choice for students interested in media communications due to its strong focus on practical learning and industry partnerships. The university has a well-equipped media center with state-of-the-art facilities, including radio studios, television studios, and editing suites. Additionally, the university's location in Bath provides access to a rich cultural environment, with numerous museums, galleries, and festivals offering opportunities for students to engage with the creative industry.

Why You Should Study This Course

You’ll develop practical skills in marketing, creative strategy, journalism, and social media management through the lens of ethically engaged media activism, balancing creative and design work with research into online influencers and media ethics.

Throughout the degree, you’ll examine the role of immersive media, feminist activism, AI communications, exhibitions, and public audiences, and much more in shaping the future of media communications.

You’ll bring together your ability to rethink the media with your deep-rooted knowledge of the communications sectors, working on everything from short-form Instagram content to large-scale media campaigns with our industry partners.

General Eligibility

  • Indian students with 65% marks at Grade XII / Pakistani students with 70% marks at Grade XII

  • A Level – Grades BCC

  • Accredited Prior Learning equivalent to Year 1 and Year 2.

  • Other equivalent qualifications from EduQual/BTEC with Merit.

  • Copy of latest school credentials

  • Passport copy

  • Emirates ID (if any)

  • Visa Page Copy

  • Passport Size ID photo

Successful completion of one of the following:

  • A recognized post-secondary course.

  • University preparation (foundation) studies.

  • One year of study at a recognized tertiary or higher education institution.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Rethinking Media

  • Communications for Change

  • Your World Your Media

  • Audiences and Fans

  • Ephemeral Media

  • Writing for the Media.

2 Year 2
  • Global Communication Strategies

  • Promotional Media

  • Media Ethics

  • Participatory Media

  • Influencers and Contemporary Celebrity

  • Everyday Media Making

  • Digital Storytelling

  • International Journalism

  • Professional Placement Year (optional).

3 Year 3
  • Media Communications Final Project

  • Immersive Media

  • Feminist Activism

  • Exhibitions & Public Audiences

  • AI Communications

  • Lifestyle & Entertainment Journalism

  • The Magazine Business

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

A mandatory English Language Test by Bath Spa University UK conducted in the Bath Spa University Academic Center RAK Campus; or IELTS (Academic) test results with an overall score of 6.0, a minimum score of 5.5 for each skill/band.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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