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Bachelor in Marketing

University of York, Greece
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Course Overview

CITY College established its business education programs to deliver British higher education standards across South-Eastern Europe. Over three decades of growth led to an alliance establishing the institution as the Europe Campus of the University of York. Alumni work in commercial positions across international corporations, regional firms, and research institutions.

The curriculum builds understanding in target market analysis, digital strategies, campaign management, and corporate identity. Practical assignments and company projects allow students to resolve actual commercial challenges, preparing them for entry-level professional roles or postgraduate study.

General Eligibility

Candidates must possess a recognized secondary education leaving certificate (High School Diploma, International Baccalaureate, A-Levels, or equivalent national credential) with satisfactory grades.

Application requirements include:

  • Completed online application form.

  • High school graduation certificate and academic transcripts.

  • Proof of English language capability.

  • Personal statement outlining academic background and professional goals.

  • Two recommendation letters.

  • Copy of valid passport or national identity card.

Partial tuition scholarships and fee reductions exist for eligible students based on past academic achievements and documented financial status.

Part Time Work Details

Non-EU students with a valid Greek student residence permit can work up to 20 hours per week during academic terms and full-time during official semester breaks. EU citizens have no work hour restrictions.

What You'll Study

1 Modules
  • Principles of Management

  • Principles of Marketing

  • Quantitative Methods for Business and Finance

  • Principles of Business Statistics

  • Information Technology for Management

  • Principles of Accounting

  • Academic English Skills

  • European Union

  • Principles of Microeconomics

  • Principles of Macroeconomics

  • Introduction to Business Law

  • Development of Early Career Skills

2 Year 2
  • Corporate Sustainability

  • Organisational Behaviour

  • Financial Management

  • Marketing Management Strategies

  • Decision Making with Information Technology

  • Management Accounting

  • Operations Management

  • Consumer Behaviour

  • Current Issues in Business Law

  • Financial Institutions and Markets

  • Elective (Case Studies in Digital Transformation or International Political Economy)

3 Year 3
  • Integrated Marketing Communications

  • Practicum (Applied Business Project)

  • Marketing Research

  • Entrepreneurship and Small Business

  • Relationship Marketing and Customer Relationship Management

  • Personal Selling and Sales Management

  • Managing Service Quality

  • International Business Strategy

  • Retail Marketing

  • Managing Innovation

Language Requirement

  • IELTS6.0
  • TOEFL79
  • PTE59
  • Duolingo105

Applicants whose first language is not English must submit test results meeting these minimum scores:

  • IELTS Academic: Minimum overall score of 6.0 (no component under 5.5).

  • TOEFL iBT: Minimum total score of 79 (Reading 18, Listening 17, Speaking 20, Writing 17).

  • PTE Academic: Minimum overall score of 55 (no skill score under 51).

  • Duolingo: Minimum overall score of 100 (no sub-score under 90).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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