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BA (Hons) Business Management with Marketing

University of Hull, United Kingdom
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Course Overview

Why study it here?

Because you learn by doing, not just by studying.

From day one, you get to test your skills in the real world through live business projects, placements, internships, and more.

Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM, and McCain Foods. Or by helping SMEs with their challenges via our Business Clinic. 

At the same time, you cover core marketing practices like branding, buyer behavior, and communications. As well as the latest trends in digital, social, and virtual marketing.

Plus, you gain a rock-solid grounding in how to run a successful and sustainable business as a whole.

But that’s not all…

You’ll have even more opportunities to connect with like-minded entrepreneurs, organizations, and corporate partners in our recently enhanced Business Lounge. And you'll have access to the Business School's industry-standard facilities like the Bloomberg and Executive Education suites.

Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network, and invitations to professional marketing events.

And you also get the chance to study abroad for a year, a trimester, or even over the summer, all thanks to our partnerships with leading business schools and universities across the world. Studying at Hull University Business School gives you a unique learning experience and places you as part of an exclusive club.

That way, you leave here as a well-rounded, responsible business graduate and a future marketer with standout international experience.

General Eligibility

Points can be from any qualification on the UCAS tariff but must include at least 80 points from

  • A levels

  • BTEC Subsidiary Diploma, Diploma, or Extended Diploma

  • OCR Cambridge Technical Introductory Diploma, Diploma, or Extended Diploma

  • CACHE Diploma or Extended Diploma

  • Irish Leaving Certificate

  • Scottish Highers

  • Welsh Baccalaureate Advanced Diploma

  • or a combination of appropriate Level 3 qualifications

Alternative qualifications

  • IB Diploma: 28 points

  • Pass Access to HE Diploma overall with a minimum of 112 UCAS tariff points.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

COMPULSORY

  • Accounting and Finance

  • Developing Self & Others

  • Business Ecosystems and Environmental Analysis

  • Marketing

  • Operations, Supply Chine and Business

  • World Economy

2 Year 2

COMPULSORY

  • Organisational Management

  • Responsible Business in Society

  • Managing and Innovating in the 4IR

  • Consumer Behavior & Insights

  • Marketing Data & Analysis

  • Integrated Marketing Communications and Branding

3 Year 3

COMPULSORY

  • Business Strategies

  • Research and Consultancy Skills

  • International Business

  • Services Marketing and Customer Experience Management

  • Digital & Social Media Marketing Strategy

CHOOSE ONE

  • Individual Research Project

  • Consultancy Project

  • Problem-Solving for Complex Systems

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS 6.0 overall, with no less than 5.5 in each skill.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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