BA Digital Marketing

Course Overview

To be competitive in marketing, you need a comprehensive education that integrates the digital world. Our Digital Marketing degree studies the history of marketing as a discipline with particular attention to 21st-century digital marketing trends. From banners, buttons, and pay-per-click ads, to nearly every form of advertising, digital marketing skills, and certifications combine to create an in-demand professional.

General Eligibility

Freshman applicants with a 2.5 or higher high school GPA and transfer students with a 2.0 or higher cumulative college GPA are eligible for general admission to UC and will gain entry into this program.

Part Time Work Details

20 hours per week

Language Requirement

• N/A