BA (Hons) in Public Relations (PR) and Marketing Management

This course provides students with a comprehensive understanding of the principles and practices of public relations and marketing management. Students will learn how to develop and implement effective communication strategies, manage campaigns, and measure their success. The course covers topics such as media relations, crisis communications, digital marketing, and brand management. Graduates of this course will be well-equipped to pursue careers in public relations, marketing, or related fields.

Additional Information

This course is delivered through a combination of lectures, seminars, workshops, and practical projects. Students will have access to state-of-the-art facilities, including the university's PR and marketing suite, which features a professional media studio and a range of digital marketing tools. The course also includes opportunities for work experience and internships to gain real-world experience in the field.

Leading the Way in Public Relations and Marketing Education

Cardiff Metropolitan University is a leading institution for public relations and marketing education. The university's location in Cardiff, the capital city of Wales, provides access to a vibrant cultural and economic environment that offers ample opportunities for networking and professional development. The university's academic staff are experienced professionals in their fields and have a strong track record of research and consultancy work.

During this course, you will develop the key skills and understanding required for a business with a specialism in marketing management central to all business functions. On successful completion of the course, you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.

This course has been designed in conjunction with the Chartered Institute of Public Relations, in order to provide you with an opportunity to gain exemptions from their professional qualifications. You will also be able to join our CIM student chapter which encourages all students to engage in our marketing learning community by organising organising key speakers and managing marketing-focused events. Incorporating dynamic speakers and helpful networking events will enhance your learning experience. Finally, you will be able to engage in entrepreneurial activities such as entering the CIM Pitch.

Minimum three A levels. Grades CC to include a Science/Food/Nutrition subject.

20 Hours of Work permit weekly for international students.