BA (Hons) Sports Media and Communications

From advertisements to political messages and marketing schemes to cultural critiques and scholarship, we produce and consume hundreds – sometimes thousands – of messages daily. Together these messages influence our understanding of ourselves and our relationships with others. In a world dominated by filter bubbles and echo chambers, understanding how the media works and how it can influence us is now more critical than ever.

Do you aspire to work in the promotion, marketing and communication fields within the sports sector and associated industries (apparel, lifestyle and fitness brands)? The world’s leading sports brands and teams need creative professionals to communicate their key messages through digital media. This course will give you the essential skills and practical expertise to plan, create and reflect on digital communications that are the lifeblood of contemporary society.

If so, this course is for you. Dedicated to studying the professional communication industries, you will learn how to analyse and produce engaging content to fulfil a specific purpose.

Minimum 104 UCAS tariff points (B, C, C) or consider Foundation or International Year One

Twenty hours of work permit weekly for international students.