MSc International Fashion Marketing

United Kingdom

Manchester Metropolitan University - INTO

Course Overview

The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity. This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications med...