BBA Marketing

Course Overview

• Isenberg Marketing students learn how to match wit, insight, and creativity with brand-building strategy and well-executed tactics
• As a marketing major, students will learn about:
  • What products customers need/want
  • How to communicate with an audience
  • Where to sell products
  • How to price products
  • Why and when consumers buy
• Students will leave Isenberg ready to excel in a range of marketing-related careers in:
  • Product development
  • Market research
  • Advertising services
  • Copywriting
  • Promotions
  • Sales 

General Eligibility

Part Time Work Details

Language Requirement

• The minimum IELTS score required is 7