BBA Marketing

University of Massachusetts Boston, United States

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Course Overview

Isenberg Marketing students learn how to match wit, insight, and creativity with brand-building strategy and well-executed tactics
As a marketing major, students will learn about:
- What products customers need/want
- How to communicate with an audience
- Where to sell products
- How to price products
- Why and when consumers buy
Students will leave Isenberg ready to excel in a range of marketing-related careers in:
- Product development
- Market research
- Advertising services
- Copywriting
- Promotions
- Sales

Isenberg Marketing students learn how to match wit, insight, and creativity with brand-building strategy and well-executed tactics
As a marketing major, students will learn about:
- What products customers need/want
- How to communicate with an audience
- Where to sell products
- How to price products
- Why and when consumers buy
Students will leave Isenberg ready to excel in a range of marketing-related careers in:
- Product development
- Market research
- Advertising services
- Copywriting
- Promotions
- Sales

The minimum IELTS score required is 7

Programme Information

Course LevelUndergraduate

Awarding BodyUniversity of Massachusetts Boston

Campus NameBoston, Massachusetts

Duration4 years

Available IntakeSep

IELTS Score7.0

Tuition Fees$35,779

International Fees$35,779

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