MSc International Marketing Management

Marketing encompasses a wide range of subject areas. On this course you’ll learn about marketing in the international, global and operational context. You’ll develop a broad range of knowledge and skills across marketing, with a particular focus on global markets. These skills include research and insight, communication and networking ability, creativity and writing, planning and teamwork. 

The units you’ll study are enriched by internationally renowned and research active academics. Our team are experts in their respective fields, particularly in business-to-business and place marketing, with extensive industry experience. You’ll critically explore topics such as branding, marketing planning, digital communications and more during a selection of core units. You’ll further explore the challenges and opportunities of the global external environment to enrich your insights around the application and evaluation of key marketing principles. 

Marketing encompasses a wide range of subject areas. On this course you’ll learn about marketing in the international, global and operational context. You’ll develop a broad range of knowledge and skills across marketing, with a particular focus on global markets. These skills include research and insight, communication and networking ability, creativity and writing, planning and teamwork. 

The units you’ll study are enriched by internationally renowned and research active academics. Our team are experts in their respective fields, particularly in business-to-business and place marketing, with extensive industry experience. You’ll critically explore topics such as branding, marketing planning, digital communications and more during a selection of core units. You’ll further explore the challenges and opportunities of the global external environment to enrich your insights around the application and evaluation of key marketing principles.