BA (Hons) Marketing Communications with Digital Media

This course is designed to provide students with a comprehensive understanding of marketing communications and digital media. Students will learn how to develop and implement effective marketing campaigns using a variety of digital platforms, including social media, mobile devices, and online advertising. The course will cover topics such as marketing research, consumer behavior, branding, and advertising, with a focus on the use of digital technologies to reach and engage target audiences. Students will also learn how to analyze data and metrics to evaluate the effectiveness of their marketing campaigns. By the end of the course, students will have the skills and knowledge needed to succeed in a variety of marketing roles, including marketing communications, digital marketing, and brand management.

Additional Information

This course is ideal for students who are interested in pursuing a career in marketing or advertising, particularly those with a passion for digital media. The course will provide students with the opportunity to gain practical experience through collaboration with real clients on live projects, as well as access to industry-leading software and tools. Students will also have the opportunity to learn from experienced academics and professionals in the field of marketing communications.

Discover the Perfect Blend of Theory and Practice at Bournemouth University

Bournemouth University is an excellent choice for students interested in pursuing a career in marketing communications with digital media. The university has a strong reputation for providing high-quality education in this field, with state-of-the-art facilities and a diverse range of course options. Students will have access to expert tutors and industry professionals, as well as opportunities to engage with real clients on live projects. Additionally, the university's location in Bournemouth provides a beautiful and vibrant environment in which to study and learn.

• Study a range of applications, tools, strategies, and techniques to understand and engage with contemporary digital consumers  

• Gain specialist digital practice skills, including social media marketing, digital content creation, and digital analytics  

• Work on live briefs set by the industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  

• Co-create academic and professional research with staff, including consultancy projects for industry clients  

• At the end of your first year, you can choose which Marketing Communications course best suits you and your career interests.

• Complete a work placement anywhere in the world, allowing you to put theory into practice, make great career contacts and bolster your blossoming CV. You’ll be career-ready, with 96% of our Marketing Communication graduates in employment or further study after 15 months. 

104 - 120 UCAS tariff points, including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.

20 hours per week