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Designed to address rapid technological changes in commercial sectors, the Bachelor in Business Management of AI in E-Commerce & Retail Marketing merges core management principles with applied artificial intelligence practices. Middlesex University London degree validation maintains alignment with established academic benchmarks. Collaborations with corporate partners give students access to practical projects, industry insights, and career networking opportunities. Graduates transition into professional roles including e-commerce management, digital marketing strategy, automated retail analytics, and business transformation management.
Secondary school diploma equivalent to European entry standards (e.g., High School Diploma, A-Levels, International Baccalaureate).
High school background in Mathematics.
Evaluation interview with the UBI Programme Director.
Submission of application materials: CV, personal statement, official transcripts, and passport copy.
Institutional financial awards include Academic Merit Scholarships, Early-Bird adjustments, and family referral reductions.
Non-EEA international students holding a valid Belgian student residence permit can work up to 20 hours per week during academic terms, with full-time work permitted during designated holiday periods.
Economics
Ethics and Corporate Social Responsibility
Information Systems
Marketing in a Digital and Global Society
Mathematics for Business Decisions
Organisational Behaviour
Personal Development and Critical Thinking
Professional Skills Development
Sustainable Business, Entrepreneurship and Startups
Foreign Language (Introductory Level)
Applied Research Methods for Business
Cultural Diversity and Communication in a Global Society
Data Science and AI in Business
E-commerce and Online Consumer Behaviour
International Management
Managing Innovation and Technologies
People Management and Leadership
Sustainable Operations Management
Foreign Language (Intermediate Level)
Data-Driven Marketing and Analytics
Applied AI & Machine Learning in Retail
Consumer Insights & AI Personalization Strategies
Data Visualisation, Storytelling and Applied Python
Smart Operations & Supply Chain Logistics
Global Challenges
Specialization Elective Module
Final Capstone / Integrative Applied Research Project
Applicants must demonstrate English language proficiency through one of the following minimum examination scores:
IELTS: Minimum overall score of 6.0 (with no sub-score below 5.5).
TOEFL iBT: Minimum score of 72.
PTE Academic: Minimum overall score of 59.
Duolingo English Test: Minimum score of 105.
Exemptions: Waived for candidates who completed prior secondary education in English-medium institutions.
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