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MSc Marketing

University of Huddersfield, United Kingdom
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Course Overview

This course emphasizes applied critical thinking and analysis, helping to equip you with the necessary skills to thrive in a career in marketing. The course is designed to enhance your knowledge and understanding of marketing. It is relevant for you if you have already studied marketing as part of another course and want to continue to develop your specialist knowledge, or if you are new to marketing having studied a degree in another subject. The course focuses on contemporary issues and provides the opportunity for you to put marketing theory into practice through the use of live case studies and projects. We have a vibrant and diverse student learning environment, with a focus on meeting the creative and analytical challenges posed by modern marketing. Key areas of study include Strategic Marketing Management and Contemporary Consumer Engagement. Further specialization and an opportunity to pursue an area that interests you or which you are passionate about are available through your choice of multidisciplinary option modules and the research.

General Eligibility

An Honours degree (2:2 or above) in any subject or equivalent professional qualification. Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Course Module

You will study the following modules:

Core Modules

Strategic Marketing Management

Contemporary Consumer Engagement

The Global Professional

Option modules (choose one)

Ageing Societies

Productivity Improvement

Leading Managing and Developing People

Artificial Intelligence and Mobility

Society, Culture and Philosophy

Strategic Management

The Circular Economy and Responsible Resource Management

International Finance

Reward Management

Option modules (choose two)

Humanitarian Challenges

Managing Employee Relations

Intelligent Business Information Systems

Emotional Intelligence for the Effective Leader

Global Business and Human Rights

Management Accounting

The Curious Mindset

Managing Big Data

Managing Sustainable Challenges

Final Project

An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).

Research Route

Research Methods

Individual Research Project

Consultancy Route

Consultancy Skills

Group Consultancy Project

New Venture Creation

Launch a venture

New Venture Creation

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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