Course Overview

This course places emphasis on a market-oriented, customer-driven approach to planning and implementing marketing strategies. Youll develop knowledge and skills to undertake a strategic analysis of markets, and create, adapt and implement the strategy. Youll have the opportunity to gain a critical understanding of the rapidly changing and dynamic international business environment, and the skills needed to analyze the strategies and operations of multinational enterprises l. This program will provide the opportunity for you to study a wide range of topics in international business, from both a theoretical and practical perspective. The course is designed to enable you to tailor it to your own personal and career interests, with a number of optional modules available.

General Eligibility

An Honours degree (2:2 or above), or equivalent qualification, in Business Studies, Marketing, Management, Logistics, Accountancy or Economics. Applicants with other professional qualifications and/or experience will be considered on an individual basis.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable