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BA(Hons) Media, Promotional Culture and Advertising

University of Huddersfield, United Kingdom
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Course Overview

From the biggest brands to up-and-coming influencers, promotional culture is all around us. Our unique degree helps you develop the skills and knowledge you need to work in this exciting digital world. Youll learn a blend of creative, analytical, This is the only course with this title in the UK €“ theres no degree quite like this one. Youll learn from our top academics, who do pioneering research in promotional culture, participatory media, and fandoms. Use our industry-standard equipment, studios, and software to become an expert content creator. Work experience opportunities mean you can put what youve learned into practice. and technical abilities, from studying the media industries to cutting edge skills in carrying out your own audience research. Well also give you the chance to write advertising copy and press releases, make and distribute promotional videos, plan media campaigns and manage social media accounts.

General Eligibility

A Level - BBC

BTEC - DMM

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Core modules:

  • Analysing Content

  • Media Users, Audiences and Fans

  • Platforms, Internet Industries and Law

  • Digital Communication Technology

  • Digital Video and Audio Production

  • Media Writing and Narrative

2 Year 2

Core modules:

  • Researching Digital Communication, Media and Culture

  • From Studio to Social Media: Media Careers and Entrepreneurship

  • Digital Activism Fandom and Participatory Media

  • Promotional Culture and PR

Option modules:

Choose up to two from a list which may include:

  • Magazine Design and Production

  • Production Management

  • On-Screen Training: Becoming a Presenter

  • Television Entertainment

  • Global Popular Cinema: Hollywood and Beyond

3 Year 3 – optional placement year

Placement Year

4 Year 4

Core modules:

  • Research Dissertation

  • Branding and Advertising

  • Film and Television Distribution: Sales, Promotion and Festivals

  • Media Industry Project

Students who have successfully completed the Work Placement Year replace the Media Industry Project with one additional option module.

Option modules:

Choose up to two from a list which may include:

  • Video Shorts: Music, Advertising and Short film

  • Stars and Celebrity

  • Digital Streaming Platforms: YouTube, Netflix and Beyond

  • Media and Globalisation

  • Digital Sexuality

  • Video Games and Culture

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent.

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Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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