Fashion Brand Marketing BA(Hons)

Fashion Brand Marketing BA (Hons) takes a broad view of everything that goes into the creation, communication, and consumption of fashion products and brands. It gives you the skills and knowledge to develop creativity and expertise within a commercial framework that directly reflects current fashion industry practice. Fashion Brand Marketing BA(Hons) provides you with creative resources in an environment where you can experiment and personalize your learning. You'll share first-year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. Throughout the program there is an emphasis on innovative and industry-focused projects that simulate and represent the contemporary practice to develop the experience you need. Youll be equipped to research new products and market opportunities, youll learn how to solve problems quickly and creatively, to work collaboratively, and manage relationships effectively, In the highly competitive global fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement, and exciting events. Youll learn how this is done whilst completing a range of innovative projects