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BSc(Hons) Digital Marketing

University of Huddersfield, United Kingdom
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Course Overview

Digital, mobile and social media are changing the world, and this course allows you to be at the forefront of these exciting developments. Our Digital Marketing degree is designed to provide you with expert knowledge about data analytics alongside practical skills to manage and implement marketing campaigns via digital, mobile and social media. This course prepares you with the knowledge, skills, and experience to create, analyse and manage data-driven initiatives and associated business processes to facilitate decision-making. Youll gain an Institute of Data and Marketing (IDM) accredited degree and the chance to apply for a placement working for well-known companies such as Huddersfield Town, The Baby Room and Freeman Gratton Holdings. Youll learn through practical application and delivered lectures, workshops, seminars and group work sessions. The digital marketing course is designed to develop your professional skills in terms of data analytics alongside practical skills to manage and implement marketing campaigns through digital channels. At Huddersfield, we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. The system is designed to give you a great head start in a marketing career by keeping things fresh and up to the minute.

General Eligibility

Entry requirements

BBB-BBCat A Level.

120-112UCAS tariff points from a combination of Level 3 qualifications.

Meritat T Level

DDM-DMMin BTEC Level 3 Extended Diploma.

Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.

120-112 UCAS tariff points from International Baccalaureate qualifications.

Part Time Work Details

20 Hours of work permit weekly for international students.

What You'll Study

1 Year 1

Core modules:

  • ASPIRE 1

  • Digital Marketing in the Contemporary World

  • Principles of Marketing

  • Understanding Business Analytics

  • Creative Marketing Communications

  • Understanding Global Dynamics

2 Year 2

Core modules:

  • ASPIRE 2

  • Social Media Marketing

  • Consumers and Consumption

  • Data Visualisation

  • Developing Creative Marketing Content

  • Business Research Skills

3 Year 3 - optional placement year

The course offers an optional one-year (48 weeks) work placement in the UK or abroad after the second year.

4 Year 4

Core modules:

  • ASPIRE 3

  • Digital Campaigns and Communications

  • Creative Consultancy Project

  • Data Analytics and Creating Value

  • Option modules:

Choose either:

  • Management Dissertation

Or,

Choose two from a list which may include:

  • Global Events and Festivals

  • International Marketing

  • Marketing for Small Businesses

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

The minimum for IELTS is 6.0 overall, with no element lower than 5.5 or equivalent.

Additional Information

This course is available: 4 years Inc. placement year

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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