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BA (Hons) Business Management (Marketing)

Middlesex University, United Kingdom
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Course Overview

This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.

Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third party organisations.

General Eligibility

We accept applications from students with a wide range of qualifications, including combinations of qualifications. The requirements for our most common entry qualifications can be found below:

  • 112 UCAS Tariff Points including GCSE Grade C/4 in English and Maths

  • A Levels: BBC

  • BTEC: DMM

  • Access requirements: UCAS Tariff points from Access to HE Diplomas are accepted. Must include 45 credits at level 3

  • Combinations: A combination of A-Level, BTEC and other accepted qualifications that total 112 UCAS Tariff points

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Course Modules

Year 1:

  • Financial Concepts of Business (Compulsory)

  • Marketing Theory and Practice (Compulsory)

  • Quantitative Methods for Business (Compulsory)

  • Management Concepts (Compulsory)

  • People Management (Compulsory)

Year 2:

  • Operations Management (Compulsory)

  • Business Environment (Compulsory)

  • Management Information Systems (Compulsory)

  • Principles of Innovation and Entrepreneurship (Compulsory)

  • Organisational Behaviour (Compulsory)

  • Marketing Research and Insights (Optional)

  • Digital Marketing (Optional)

Year 3:

  • Services Marketing Management (Compulsory)

  • Global and Cross Cultural Marketing (Compulsory)

  • Marketing Strategy and Implementation (Compulsory)

  • Research Project (Optional)

  • Marketing Internship (Optional)

  • New Venture Creation (Optional)

  • Social Media and Viral Marketing (Optional)

  • Public Relations and Corporate Reputation (Optional)

  • Marketing Consultancy Project (Optional)

  • Fashion Marketing (Optional)

  • Professional Communication (Optional)

Language Requirement

The IELTS score for international applicants is 6.0 (with no less than 5.5 in each component).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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