Skip to main content
Panoramic collage of university campus architecture

BA(Hons) Business and Marketing

University of Huddersfield, United Kingdom
Save

Course Overview

Marketing is one of the core disciplines of business. Study business and marketing together, and you'll have a unique understanding of both areas that could prove invaluable in the private or public sector. You'll learn through practical application and delivered lectures, workshops, seminars, and group work sessions. The marketing modules in the course provide you with fundamental marketing principles. We will examine marketing content and communications, consumers, and how to work with these. And will take a broader view of how marketing fits into the business environment. The business modules on the course enable you to focus on the business issues you're interested in. You'll begin to develop an understanding of just how complex organizations can be and how individual people, groups, and processes can affect a business's overall performance. In your third year, will allow you to take a placement year that could see you working in a business and gaining real-world experience.

General Eligibility

BBB-BBCat A Level

120-112UCAS tariff points from a combination of Level 3 qualifications

Meritat T Level

DDM-DMMin BTEC Level 3 Extended Diploma

Access to Higher Education Diploma with 45 Level 3 credits at Merit or above

120-112 UCAS tariff points from International Baccalaureate qualifications.

Part Time Work Details

20 Hours of work permit weekly for international students.

What You'll Study

1 Year 1

Core modules:

  • ASPIRE 1

  • Marketing and Society

  • Creative Marketing Communications

  • Principles of Marketing

  • Understanding Global Dynamics

  • Understanding Business Analytics

2 Year 2

Core modules:

  • ASPIRE 2

  • Business Research Skills

  • Consumers and Consumption

  • Services Marketing

  • Developing Creative Marketing Content

  • Managing People

3 Year 3 – optional placement year

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad

4 Year 4

Core modules:

  • ASPIRE 3

  • Creative Consultancy Project

  • Responsible Business

  • Strategy and Business Transformation

Option modules:

Choose either:

  • Management Dissertation

Or,

Choose two from a list which may include:

  • Global Events and Festivals

  • International Marketing

  • Marketing for Small Business

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

The minimum for IELTS is 6.0 overall, with no element lower than 5.5 or equivalent.

Additional Information

This course is available: 4 years Inc. placement year

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email