Business Economics with Marketing with French MA (Hons)

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world. Youll develop a strong understanding of the role of marketing in todays multi-channel environment and how marketing fits into a wider organisational context. In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets. You'll also study one or two French modules at each level, either as a beginner or at an intensive level if you have previously studied the language at Higher/A-Level. The MA degree should be your choice if you have a stronger interest in the arts or social science-based subjects.

Standard: AABB at Higher Widening access: BBBB at Higher