Course Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world. Youll develop a strong understanding of the role of marketing in todays multi-channel environment and how marketing fits into a wider organisational context. In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets. There are strong links between Psychology and business, in particular marketing. For example, developing a stronger understanding of the psychological behaviour of the consumer.

General Eligibility

Standard: AABB at Higher Widening access: BBBB at Higher

Part Time Work Details

Language Requirement

• IELTS (overall)_x000D_ _x000D_ 6.0