MA Strategic Advertising and Marketing Communications

Study a Masters in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies. The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication, and public relations roles.his MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognized university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.