Course Overview

Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Governments 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically, you will learn about what captures consumers' attention, how their perception may be altered by different types of design elements as well as factors that affect the consumer decision-making process. You will also be taught social-psychological aspects of consumers functioning such as social influence tactics used in sales, persuasion, and advertising alongside the role of consumers personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically-based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

General Eligibility

Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognized by Anglia Ruskin University.