Course Overview

As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management. While studying at ARU Peterborough, youll evaluate markets as a method of resource allocation, €˜market failures, and policy corrections, both product and factor markets. Youll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organizational problems in a wide range of marketing contexts. You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.

General Eligibility

Part Time Work Details

Language Requirement

• If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.