BSC (HONS) Marketing

The BSC (HONS) Marketing degree at Anglia Ruskin University is designed to provide students with a comprehensive understanding of the principles and practices of marketing. The course covers topics such as consumer behavior, market research, advertising, promotions, and brand management. Students will learn how to develop and implement effective marketing strategies for businesses of all sizes, non-profit organizations, and government agencies. The course also provides students with the opportunity to gain practical experience through real-world projects and case studies, preparing them for a successful career in marketing.

Additional Information

The BSC (HONS) Marketing degree at Anglia Ruskin University is accredited by the Chartered Institute of Marketing (CIM), which means that students are eligible to become CIM Graduate Members upon graduation. The course also offers a variety of work-based learning opportunities, including internships and placements, to help students gain practical experience and build their professional networks.

Unlock Your Potential at Anglia Ruskin University

Anglia Ruskin University is a leading higher education institution in the UK, known for its innovative teaching methods and strong industry connections. The university's location in Cambridge provides access to a thriving business hub with numerous marketing opportunities for students to gain practical experience. The faculty of Business and Law at Anglia Ruskin University has a reputation for producing graduates who are highly sought after by employers, and the BSC (HONS) Marketing degree is no exception.

As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management. While studying at ARU Peterborough, youll evaluate markets as a method of resource allocation, €˜market failures, and policy corrections, both product and factor markets. Youll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organizational problems in a wide range of marketing contexts. You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.