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MSc Advertising and Public Relations Management

De Montfort University, United Kingdom
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Course Overview

The MSc Advertising and Public Relations Management course at De Montfort University is designed to provide students with a comprehensive understanding of the principles and practices of advertising and public relations. The course covers a wide range of topics, including campaign planning, media management, branding, and crisis communication. Students will also learn about the latest trends and technologies in the industry, such as digital marketing and social media management. Throughout the course, students will be encouraged to develop their creative problem-solving skills and critical thinking abilities, preparing them for a successful career in advertising and public relations.

Additional Information

The course is delivered through a combination of lectures, seminars, workshops, and group projects. Students will have the opportunity to work on real-world campaigns and projects, gaining practical experience and building their portfolios. The course also includes guest lectures from industry professionals, providing students with insights into the latest trends and practices in the field.

Unlock Your Potential at De Montfort University: A Leading Institution for Advertising and Public Relations Education

De Montfort University is a leading institution for advertising and public relations education. The university has a strong reputation for producing graduates who are highly sought after by employers in the industry. The course is taught by experienced professionals who have extensive knowledge of the industry, providing students with the best possible training. Located in Leicester, the campus offers easy access to a diverse range of industries and companies, providing students with ample opportunities for internships, placements, and future employment.

Why You Should Study This Course

Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills. Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers. Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding, and communications. You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organization €“ a great opportunity to experience life as a professional within this sector while studying.

General Eligibility

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.

Part Time Work Details

20 hours of Work permit weekly for international students.

What You'll Study

1 Module
  • Block 1: Contemporary Advertising and Communication Strategy 

  • Block 2: Consumer Futures: Socio-cultural, Ethical and Psychological Contexts 

  • Block 3: Corporate and Brand PR 

  • Block 4: Contemporary Media Choice: Planning, Budgeting and Control 

  • Block 5 & 6: One of the following:

    • Dissertation 

    • Marketing Consultancy Project 

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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