Course Overview

This Masters's degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course strongly emphasizes research methods and training, which will have a practical application in the professional world. The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analyzing this rapidly changing profession.

You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and measure their effectiveness and broader social impacts. Next, you will look at successful and effective PR campaigns and the structural relationships between PR and the media. Finally, you will consider how commercial businesses and non-governmental organizations use PR techniques to advance their objectives.

This course will equip you with the skills to critically analyze PR campaigns and understand the functions of publicity and managing crisis communications scenarios. In addition, you will gain the skills to research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.

One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience in the public relations sector and its working practices.

The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits, including free membership of the PRCA; unlimited free access to PRCA online training courses; and access to a range of networking events, work placements, and graduate schemes.

This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at the research degree level.

General Eligibility

2:1 degree in a relevant subject or equivalent professional qualification.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.5 or equivalent. If your first language is not English, you may need to prove your English ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.