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BA Joint (Hons) Economics & Marketing

University of Strathclyde, United Kingdom
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Course Overview

Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.

Economics aims to understand the activities of the different economic agents – consumers, producers and the government – and how they all fit together.

Our degree will allow you to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for various marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

General Eligibility

A Levels

ABB-BBB

(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting or Maths & Statistics)

International Baccalaureate

32-30

(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)

HNC/HND

 Relevant HNC/HND, A in Graded Units

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1
  • Management Development Programme 1

  • Introduction to Tourism Studies and Managing People

  • Introduction to Economics and Business Analysis & Technology

  • Introduction to Marketing & Entrepreneurship

  • Introduction to Finance & Accounting

  • Introduction to International Business

  • Academic Skills

2 Year 2
  • Management Development Programme 2

Economics

  • Intermediate Microeconomics

  • Macroeconomics 2

Marketing

Semester 1

  • Understanding Consumers & Markets

Semester 2

  • Services & Retail Marketing

3 Year 3
  • Management Development Programme 3

Economics

  • Topics in Microeconomics with Cross Section Econometrics

  • Macroeconomics 3

Marketing

Semester 1

  • Marketing Communications in the Digital Age

Semester 2

  • Strategic Marketing in an International Context

4 Year 4

Economics

  • Dissertation

Elective classes

  • Microeconomics 4

  • Macroeconomics 4

  • Introduction to Econometrics

  • Economics of Firms & Industries

  • Industrial Economics

  • Applied Econometrics

  • Financial Development & Economic Growth

  • Behavioural Economics

  • Natural Resource, Environmental & Energy Economics

Marketing

  • Brand Management

  • Dissertation

Elective classes

  • Social Marketing

  • Advances in Consumer Behaviour

  • Managing Customer Relationships

  • International Business Management

  • Managing Integrated Marketing Communications: Theory & Practice

  • Sports Marketing

  • Sustainability, Marketing & Society

Language Requirement

IELTS 6.5 overall (no individual band less than 5.5)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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