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MSc Digital Marketing

University of Roehampton London, United Kingdom
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Course Overview

Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products.

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you. The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme.

This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).The  IDM  has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications.

General Eligibility

You should usually hold a second-class honors degree (certain programs may require a 2:1) from a recognized British or overseas university.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Level 7

Compulsory modules

  • Business Research Methods

  • Strategic Marketing

  • Digital Marketing Practice

  • Online Consumer Psychology

  • Social Media and Influencers

  • Emerging Digital Issues

  • Data and Analytics for Marketers

Optional Professional Placement

  • Professional Placement

  • Placement Preparation Sessions

Dissertation and Project modules

  • Dissertation

  • Consultancy Project

Global Leadership Programme

  • Global Leadership Programme

Pre-induction Programme

  • Pre-induction Programme

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
IELTS Academic: 6.5 overall with a minimum of 5.5 in each component.

Additional Information

2 years (part-time) Please add an additional year if undertaking a placement.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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