MSc Marketing and Entrepreneurship

Overview This course provides a strong foundation in marketing and entrepreneurship theory and practice. This is a programme for graduates seeking to become professional marketers and those who wish to pursue a career in new business ventures or start their own business. We encourage innovative and creative approaches to your learning with: live case-studies consultancy projects skills workshops. As part of an international learning environment, combining theory and practice to develop the key skills that employers are looking for, you will gain an understanding of: customer behaviours and expectations, and the variety of channels used to interact with customers analysing marketing data developing business plans  using entrepreneurial skills and behaviours devising marketing strategy for global brands and organisations. If you start in September you can opt to take a year's paid supervised work placement in a marketing role, a business start-up or evolving area of business to help prepare you for your future career. View our work placement FAQs here.

Overview This course provides a strong foundation in marketing and entrepreneurship theory and practice. This is a programme for graduates seeking to become professional marketers and those who wish to pursue a career in new business ventures or start their own business. We encourage innovative and creative approaches to your learning with: live case-studies consultancy projects skills workshops. As part of an international learning environment, combining theory and practice to develop the key skills that employers are looking for, you will gain an understanding of: customer behaviours and expectations, and the variety of channels used to interact with customers analysing marketing data developing business plans  using entrepreneurial skills and behaviours devising marketing strategy for global brands and organisations. If you start in September you can opt to take a year's paid supervised work placement in a marketing role, a business start-up or evolving area of business to help prepare you for your future career. View our work placement FAQs here.