MSc Fashion and Lifestyle Marketing

A future-focused program exploring the changing fashion industry and the integration of fashion and lifestyle. The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences. On graduating from this program, students will join the group of British School of Fashion alumni, many of whom occupy a global presence, at a senior level in the fashion industry. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behavior, and marketing communications, all within the context of fashion and lifestyle.

The UK honors degree 2:2 (or equivalent).