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MSc International Fashion Marketing

York St John University, United Kingdom
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Course Overview

The MSc International Fashion Marketing programme at York St John University is designed to provide students with a comprehensive understanding of the global fashion industry, including marketing and branding strategies, consumer behavior, trend forecasting, and supply chain management. The course covers both theoretical and practical aspects of fashion marketing, with a focus on international perspectives and contemporary issues in the industry. Students will gain the skills and knowledge required to succeed in this dynamic and fast-paced field, including how to develop and implement effective marketing campaigns, analyze consumer behavior, and manage the supply chain. The course is ideal for those interested in pursuing a career in fashion marketing, product management, or brand development.

Additional Information

This course is ideal for students who want to pursue a career in fashion marketing, product management, or brand development. Students will have the opportunity to engage with industry professionals through guest lectures and networking events, and gain practical experience through collaborative projects with real clients. The course is also suitable for those who are already working in the industry but want to develop their skills and knowledge in fashion marketing.

Unlock Your Potential at York St John University - A Leading Institution for Fashion Marketing Education

York St John University offers a unique learning environment that fosters creativity, collaboration, and critical thinking. The university has a strong reputation for producing graduates who are highly employable and equipped with the skills and knowledge required to succeed in their chosen careers. With state-of-the-art facilities, expert teaching staff, and a beautiful historic campus, York St John University is an ideal choice for students pursuing a career in fashion marketing.

Why You Should Study This Course

You will engage with the latest contemporary research in international fashion marketing, develop your critical thinking skills and learn how to apply the latest thinking. Responding to the need for specialist graduates with knowledge of both fashion and marketing, this MSc has been developed alongside industry to bring the practical, technical expertise required for students to compete and thrive in this exciting industry. You can choose to study this course with a Year in Industry, allowing you to apply your learning and gain valuable experience. If you choose a Year in Industry you will be studying for a total of 2 years. Your first year will be a teaching year. In your second year, you will either be on placement or conducting skills and research-based module.

General Eligibility

2:2 honours degree from a UK ENIC listed institution

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Course Modules
  • Researching Contemporary Business Issues

  • Fashion Strategy and Management

  • Global Fashion Consumers

  • Supply Chain, Ethics and Logistics

  • Integrated Fashion Communications

  • Fashion Branding

  • Trend Forecasting and Fashion Buying

  • Global Fashion Consumers

  • Capstone Project

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
If your first language is not English you must show evidence of English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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