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The MSc International Fashion Marketing programme at York St John University is designed to provide students with a comprehensive understanding of the global fashion industry, including marketing and branding strategies, consumer behavior, trend forecasting, and supply chain management. The course covers both theoretical and practical aspects of fashion marketing, with a focus on international perspectives and contemporary issues in the industry. Students will gain the skills and knowledge required to succeed in this dynamic and fast-paced field, including how to develop and implement effective marketing campaigns, analyze consumer behavior, and manage the supply chain. The course is ideal for those interested in pursuing a career in fashion marketing, product management, or brand development.
This course is ideal for students who want to pursue a career in fashion marketing, product management, or brand development. Students will have the opportunity to engage with industry professionals through guest lectures and networking events, and gain practical experience through collaborative projects with real clients. The course is also suitable for those who are already working in the industry but want to develop their skills and knowledge in fashion marketing.
York St John University offers a unique learning environment that fosters creativity, collaboration, and critical thinking. The university has a strong reputation for producing graduates who are highly employable and equipped with the skills and knowledge required to succeed in their chosen careers. With state-of-the-art facilities, expert teaching staff, and a beautiful historic campus, York St John University is an ideal choice for students pursuing a career in fashion marketing.
2:2 honours degree from a UK ENIC listed institution
20 Hours of Work permit weekly for international students.
Researching Contemporary Business Issues
Fashion Strategy and Management
Global Fashion Consumers
Supply Chain, Ethics and Logistics
Integrated Fashion Communications
Fashion Branding
Trend Forecasting and Fashion Buying
Capstone Project
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