Course Overview

In this course, you will learn how vital marketing is to an organizations success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organization, or joining the not-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialize in marketing, you will also have the opportunity to observe the interrelationships marketing has with other business functions, such as finance. There will be regular opportunities throughout the course to apply the theory you have learned in the classroom in professional settings. You will work on live projects and engage with practicing marketers, organizations, and employers through a program of guest speakers, work experience, and internships. You will have the opportunity to work as a marketing consultant on a live brief with an organization, for example, students have previously worked with John Lewis.

General Eligibility

104 UCAS Tariff points 3 GCSEs at grade C/4 (or equivalent) including the English Language.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.