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BA (Hons) Marketing

York St John University, United Kingdom

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Course Overview

This course will provide you with a comprehensive understanding of marketing principles and practices, enabling you to develop effective marketing strategies for businesses and organizations. You will learn how to analyze consumer behavior, identify target audiences, create persuasive marketing messages, and measure the success of marketing campaigns. Through a combination of lectures, seminars, workshops, and practical assignments, you will gain the knowledge and skills needed to succeed in this dynamic and exciting field.

Additional Information

This course is ideal for those interested in pursuing a career in marketing or related fields. It is also suitable for professionals looking to enhance their knowledge and skills in marketing. The course is taught by experienced academics and industry professionals, providing you with real-world insights and practical applications of marketing theory.

Unlock Your Potential at One of the UK's Leading Marketing Universities

York St John University is one of the top universities for marketing in the UK. Our close links with the industry ensure that our teaching is informed by the latest trends and practices, providing you with a relevant and up-to-date education. Our faculty members are experts in their fields and have a proven track record of producing successful graduates. Additionally, the university's location in York provides easy access to a range of marketing opportunities and networking events.

Why You Should Study This Course

In this course, you will learn how vital marketing is to an organizations success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organization, or joining the not-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialize in marketing, you will also have the opportunity to observe the interrelationships marketing has with other business functions, such as finance. There will be regular opportunities throughout the course to apply the theory you have learned in the classroom in professional settings. You will work on live projects and engage with practicing marketers, organizations, and employers through a program of guest speakers, work experience, and internships. You will have the opportunity to work as a marketing consultant on a live brief with an organization, for example, students have previously worked with John Lewis.

General Eligibility

104 UCAS Tariff points 3 GCSEs at grade C/4 (or equivalent) including the English Language.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Practising Responsible Business Behaviours
Principles of Marketing
Creative Approaches to Services Marketing
Business Analytics and the Block Chain
Marketing Research
Financial Concepts and Planning

2 Year 2

Strategic Marketing Planning
Marketing Through Digital Activity
Consumer Behaviour
Research Methods for Service Industries
Professional Placement
Business, Creativity and Opportunism Skills for the Workplace of Today
Integrated Marketing Communications

3 Year 3

Research Investigation
Developing the Brand Identity
Social Media, Content and Branding
Global and Cross Cultural Marketing
Developing the Consumer Experience

Language Requirement

IELTS5.5
TOEFL59
PTE50
Duolingo69

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Programme Information

Course CategoryBusiness Administration and Management

Course LevelUndergraduate

Awarding BodyYork St John University

Campus NameYork campus

DurationFull-Time, 3 years, Part-Time, 6 years

Available IntakeSeptember

IELTS Score5.5

Tuition FeesUK: £9,250, International/EU: £13,000

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