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BA (Hons) Events and Experience Management

York St John University, United Kingdom
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Course Overview

This course will provide you with a comprehensive understanding of the events industry, from planning and management to marketing and evaluation. You'll learn how to design and deliver successful events, manage budgets and resources, and create memorable experiences for participants. Our experienced lecturers will teach you the latest trends and best practices in event management, and you'll have opportunities to apply your knowledge through practical projects and real-world case studies.

Additional Information

Our course is designed to equip you with the skills and knowledge needed to succeed in the events industry. You'll learn about event design, logistics, and operations, as well as how to manage risk and ensure the safety of participants. We also offer opportunities for work experience and networking, to help you build valuable connections in the industry.

Leading the Way in Events Management Education

York St John University is a leading provider of events management education, with a strong reputation for producing graduates who are highly sought after by employers. Our location in the historic city of York provides access to a rich cultural and heritage landscape, offering endless opportunities for event inspiration and creativity. Plus, our small class sizes mean you'll receive personalized attention and support from our experienced lecturers.

Why You Should Study This Course

York is a great place to gain experience in event management. Events like the Ebor Festival, the Tour de Yorkshire, Aesthetica Short Film Festival, The Great Yorkshire Fringe, and The Great Yorkshire Show are right on our doorstep. We have partnerships with organizations throughout the city and the region, giving you plenty of opportunities to put what you learn into practice and gain real industry experience. Throughout your degree, you will interact with the business community in the city and beyond. You will go on-site visits, hear from guest lecturers and work on live briefs with clients. This degree is accredited by the Chartered Management Institute (CMI). You will have the chance to study for a professionally recognized qualification (Level 5 Diploma in Management and Leadership) alongside your degree.

General Eligibility

104 UCAS Tariff points 3 GCSEs at grade C/4 (or equivalent) including the English Language.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Practising Responsible Business Behaviours

  • Principles of Marketing

  • The Global Events Industry

  • Business Analytics and the Block Chain

  • Event Planning and Development

  • Financial Concepts and Planning

2 Year 2
  • Managing People in the Service Industries

  • Marketing through Digital Activity

  • Events Tourism

  • Managing Events

  • Research Methods for Service Industries

  • Professional Placement

  • Business, Creativity and Opportunism Skills for the Workplace of Today

3 Year 3
  • Research Investigation

  • Strategic Decisions for Sports and Events Business

  • Leadership in Context

  • Event Legacy and Impact

  • Strategic Events Sponsorship

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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