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BA (Hons) Fashion Marketing Management

Cardiff Metropolitan University, United Kingdom
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Course Overview

This course is designed to provide students with a comprehensive understanding of the fashion marketing industry. You will learn how to develop and implement effective marketing strategies, manage brand identity, and create engaging content for various platforms. Throughout the course, you will gain practical experience in the field, building your skills and knowledge to succeed in this dynamic and creative industry.

Additional Information

This course is ideal for students who are passionate about fashion and want to pursue a career in marketing. With our expert teaching staff and real-world examples, you will gain the skills and confidence needed to excel in this exciting field. Plus, with Cardiff Metropolitan University's strong reputation in the industry, you can be sure that your degree will open doors for you after graduation.

Discover Your Passion for Fashion Marketing at Cardiff Metropolitan University

Cardiff Metropolitan University is the perfect choice for students who want to study fashion marketing management. Our state-of-the-art facilities and experienced teaching staff provide the ideal environment for learning and growth. Plus, with our strong connections to the industry, you'll have access to internship and job opportunities that will help launch your career after graduation.

Why You Should Study This Course

you will be able to engage in entrepreneurial activities such as entering the CIM Pitch and competitions through the British Fashion Council. The option of including a year of experience in the industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated into the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of fashion marketing knowledge and the potential to be a specialist in the strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had a ‘real-world’ experience and the chance to engage in our CIM learning community.​

General Eligibility

Minimum three A levels to include Grades CCC. No specific subjects are required. Welsh Baccalaureate – Advanced Skills Challenge Certificate is considered a third subject.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Introduction to Fashion Marketing

  • Principles of Fashion Studies

  • Fashion Visualisation

  • Digital Media for Marketers

  • Finance for Managers

2 Year 2
  • Fashion Journalism and Creative Direction

  • Fashion Consumer Behaviour

  • Creative Marketing Communication for Fashion

  • Fashion Marketing in Practice

  • Marketing Research Methods

3 Year 3

Core modules:

  • Fashion Futures and Innovation 

  • International and Global Fashion Marketing

  • Strategic Fashion Brand Management

Optional modules:

  • Fashion Dissertation

  • Fashion Marketing Plan

  • Fashion Marketing Project

  • PR & Fashion Stakeholder Management

  • Sustainability and Responsibility in Fashion

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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