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The 100% online MA in Integrated Communication program is focused on helping you become a skilled communicator and leader across all organization levels and media platforms. You build a strong portfolio as you learn to produce fully integrated marketing communication campaigns that achieve your company’s/client’s objectives and goals.
You develop critical thinking skills and creative solutions as you master the fundamentals of targeted and effective messaging that generates results in an ever-changing media, technological, and demographic landscape.
Our integrated marketing communication program, and UHart, are committed to getting you career ready, and helping you achieve your career goals. You produce campaigns for real clients in our student-run agency Crested Communications and gain real-world experience in a “classroom” setting. You also work with our School of Communication internship program director to gain experience in the field, and/or with the University’s Career Studio to explore career paths, produce a compelling career portfolio, and develop networking and interview skills.
CMM 518 - PR Strategies & Practices 3 credit(s)
CMM 531 - Integrated Communication 3 credit(s)
CMM 610 - Integrated Communication Seminar 3 credit(s)
CMM 675 - Integrated Communication Research Methods 3 credit(s)
CMM 680 - Media Touchpoints 3 credit(s)
CMM 645 - Multimedia Production OR CMM 671 - Creative Concepts & Campaigns 3 credit(s) *
CMM 850 - Integrated Communication Graduate Project OR CMM 855 - Integrated Communication Portfolio 3 credit(s)
Choose four electives from the following:
CMM 511 - Visual Communication & Branding 3 credit(s)
CMM 515 - Media Metrics & Analytics 3 credit(s)
CMM 520 - Organizational Communication 3 credit(s)
CMM 582 - Special Studies in Integrated Communication 3 credit(s)
CMM 645 - Multimedia Production OR CMM 671 - Creative Concepts & Campaigns 3 credit(s)
Minimun IELTS Score 6.5 overall.
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