Master in Management of AI in E-Commerce and Retail Marketing

Course Overview

The MSc program links strategic commerce practices with advanced technical tools. Validation from Middlesex University London maintains academic quality benchmarks and international recognition. Applied workshops featuring Python, algorithms for retail personalization, and automated campaign tracking provide students with operational skill sets. Program graduates advance into professional positions such as E-Commerce Customer Experience Manager, Retail Transformation Specialist, Omnichannel Strategy Lead, and Digital Campaign Performance Manager.

General Eligibility

• An accredited Bachelor's degree (BSc, BA, or equivalent undergraduate degree) from a recognized university.

• Academic transcripts demonstrating background knowledge in basic statistics, business fundamentals, or introductory quantitative methods.

• Submission of formal application items: updated CV, statement of motivation, academic transcripts, letters of recommendation, and passport copy.

• Evaluation interview conducted by the UBI Admissions Board and Academic Programme Director.

Part Time Work Details

Non-EEA international students holding a valid Belgian student residence permit can work up to 20 hours per week during regular academic terms, with full-time work permitted during designated university holidays.

Language Requirement

• Applicants applying for the English-medium track must submit proof of language proficiency meeting one of these minimum standard scores:

  • IELTS: Minimum overall score of 6.0 (with no individual section score below 5.5).

  • TOEFL iBT: Minimum overall score of 72.

  • PTE Academic: Minimum overall score of 59.

  • Duolingo English Test: Minimum overall score of 105.

  • Exemptions: Granted to applicants holding prior academic degrees completed entirely in English-medium institutions.