MSc International Luxury Marketing

Overview Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing. Your studies will equip you with insight and critical skills, and you will: learn to assess situations from financial, commercial and cultural standpoints learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios develop marketing strategies in a luxury context understand how building customer trust and championing luxury brands is critical learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels. With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September. View our work placement FAQs here.

Overview Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing. Your studies will equip you with insight and critical skills, and you will: learn to assess situations from financial, commercial and cultural standpoints learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios develop marketing strategies in a luxury context understand how building customer trust and championing luxury brands is critical learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels. With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September. View our work placement FAQs here.